We have fallen in love with this French, modern feeling brand that consistently strikes the perfect balance between trendy and pretty. It's all super easy to wear, comfortable and above all, exceptionally covetable. Launched by designer Julie Meiler in 2006, Louis Louise is the go to Parisian brand for effortless cool. There's a nod to tradition, with delicate floral prints and often muted tones, but nothing is ever too nostalgic with a foot firmly placed in a fresh, modern age.