Portugese brand Piupiuchic was born in 2012 by architect Ines Pimentel, her sister and her friend. Based in Oporto next to the Atlantic Ocean, the women’s life and work is based around an easy beach existence and this laidback style is heavily reflected in their aesthetic. With soft cottons, a faded palette and elements of retro cool it’s like an effortless Cruise collection all year round.