Privacy Policy

LITTLECIRCLE respects the privacy rights of its online visitors and recognises the importance of protecting the information collected about them.

We have adopted a Privacy Policy that explains what information we collect about you through our Website, how we collect, store, and use this information and the procedures that we have in place to safeguard your privacy. We fully comply with the provisions of the Data Protection Act 1998.

If you are under 18, we require that you inform a parent or guardian about LITTLECIRCLE’s Privacy Policy and Terms and ensure that you have their consent before you register to use this Website or any of its services.

We reserve the right to amend or modify our Privacy Policy at any time in response to any changes in applicable laws or otherwise, and will post any amendments on this page and possibly elsewhere on this Website.

By visiting you are accepting and consenting to the practices described in this Privacy Policy and the Terms.

Please note that this Privacy Policy applies to LITTLECIRCLE and its group companies, but not apply to websites maintained by other companies or organisations to which we link. LITTLECIRCLE is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the privacy policy of such other companies or organisations before submitting any personal information.

From time to time LITTLECIRCLE may employ third party business partners to collect personal information on its behalf. In such cases, these third parties will be subject to confidentiality agreements and instructed by LITTLECIRCLE to fully comply with the LITTLECIRCLE Privacy Policy and all applicable laws that govern the collection, storage and use of your data.


In order to facilitate the provision of our services, LITTLECIRCLE collects personal information in several ways directly from its online visitors when they register with us or use the Website.

For example, if an order is placed with us, we need to hold personal information including your name, email address, phone number(s), home address, shipping address(es) and credit/debit card billing address(es) so that we can process and fulfil your order. We may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for the purpose of delivery services. These details allow us to process your order and to let you know the status of your order. We will also keep a record of your user details and log details of any visits to, and transactions you carry out through, the Website (as Buyer or Seller). If you contact us, we may keep a record of any correspondence.

You can amend or update personal or contact information you have entered into the Website at any time by logging on to your online account.

We do not collect or hold credit or debit card details; these are collected and processed securely by our third party payment processing agent in compliance with PCI data security standards and are neither transmitted nor held on LITTLECIRCLE’s systems.

As set out in more detail in our Cookies Policy below, our Website uses cookies to keep track of traffic data (including, but not limited to, logs, details of networks, time of log-on or access, length of sessions and similar systems data), the contents of your shopping bag and wishlist, previous purchases and to deliver content specific to your interests. (A cookie is a very small file that is stored on your computer's hard drive by your web browser that tracks your movements within websites.) Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase Items.

We may also gather statistical information about sales that may be passed to third parties, but this information is entirely anonymous and cannot be used to identify you personally.

Personal (and other) data will be held by LITTLECIRCLE using appropriate safeguards to maintain its privacy and security. We have implemented generally accepted standards of technology and operational security in order to protect personal data from loss, misuse, or unauthorised alteration or destruction. However, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data whilst it is being transmitted to or from our Website; any transmission is at your own risk.

By visiting you are accepting and consenting to the collection of your personal and other data.


We may use your personal information:
− to ensure that the website is correctly displayed on your computer or device in the most effective manner;
− to monitor and improve the provision of the services through the website;
− to provide you with information about your use of the Website;
− to send you any marketing materials (including our newsletter) and to provide you with information in relation to products or services that you request from us or which we feel may interest you (where you have consented to be contacted for such purposes);
− to provide you with information, promotional material or details of offers from selected third parties which we think may be of interest to you (where you have consented to be contacted for such purposes);
− to carry out our obligations arising from any contracts entered into between you (as Buyer or Seller) and us;
− to allow you to participate in interactive features of our service, when you choose to do so; and
− to send you notices about our service or any changes to it.

We may use your details for the processing and delivery of orders, processing payments, providing you with a personalised shopping experience and managing your account.

Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Where there is a legal obligation to do so, we will disclose your information to any relevant regulatory body.

We may disclose your information on a confidential basis to our agents, subcontractors, bankers and third party service providers in connection with the proper provision of services to you. We may also transfer your information to an assignee of the whole or a substantial part of LITTLECIRCLE’s business or to one of our group companies.

We do collate information about site traffic, sales, wish lists, and other commercial information which we may pass on to third parties but this information does not include any information which can identify you personally.

From time-to-time we will use the information you provide to promote the products and services of our business partners, if you choose to opt-in for this service.

Subject to the foregoing, we will not share, trade or sell your information to any company or parties not directly associated with its proper use in accordance with the terms of our service or as described above, except when you give us explicit permission or we are under a legal obligation to do so.

If we change our policy on disclosure to others, we will update this Privacy Policy accordingly and give you the choice of opting out.


You may choose to restrict the collection or use of your personal information in the following ways:
− If you have previously agreed to us sending you our email or direct marketing materials (including our newsletter) or using your personal information for marketing purposes, you may change your mind at any time by changing your Preferences in your online account or by contacting us by email at
− In particular, you can opt-out from having your personally identifiable information shared with our business partners or LITTLECIRCLE’s group companies (except as required by law, court order, or as requested by other government or law enforcement authority or as may be required to deliver your purchases). It is not the Company's current policy to share its customers' personal details with third parties other than as stated herein.
− Should you choose to have your name and personal data removed from our database all together, you can do so by sending an email to
− Under the terms of the Data Protection Act 1998, you are entitled to ask for a copy of any information we hold about you. If you require a copy of this information, please contact us using the details set out below. We may make a small charge to cover our administrative costs.

If for any reason you are concerned that the personal information held by LITTLECIRCLE is not correct, you can review and amend it by visiting the Website, logging in using the "Sign In" menu on the home page, and visiting the "My Account" section. Only you, and upon your request, LITTLECIRCLE, may access your personal data from the website using your email address and password.

Information may be changed online within My Addresses and Preferences. If you change your billing or shipping address while your order is still being processed, the order will be re-processed through security validation checks. If you prefer, you may contact us by email at and we will amend your personal details.


Our site uses cookies that we can access when you visit our site in the future. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

There are four types of cookies:
− Website functionality cookies. These cookies enable you to browse the website and use our features such as shopping baskets and wish lists.
− Website analytics cookies. We use these cookies to measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience.
− Customer preference cookies. When browsing or shopping online, the website will remember your preferences (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.
− Targeting cookies or advertising cookies. These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Website.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.


If you have any questions about the privacy of data we hold, to restrict the collection or use of personal information (for example to “opt-out” of receiving marketing communication) or to request a copy of information we hold about you, please email us at