Simple Kids is all about stand out style and modern, fun wow factor. They launched in 1997 and are part of the cult wave of Belgium designers that have elevated children's design to the height of cool. Their references are retro- 60/70s prints make a regular feature, but have a contemporary, elegant edge. Colour confident, detail heavy and always made with a fabric quality and finish to seriously covet, they have raised the bar in distinctive, expressive style for kids.