Modernity and intelligent design is at the roots of this exciting new brand from South Korea. We discovered and fell in love with their contemporary aesthetic this year in Paris where they held their debut collection. A reduced palette of natural shades is key, allowing silhouette and texture to rule. Sheepskin coats tied with ecru grosgrain ribbon, oversized cotton dresses with raw edges, headpieces entwined with gold thread – think Marni and Isabel Marant rolled into one sophisticated look for girls.